Selle koostöö tulemusel paneb SONAX Sebastian Vettel-i ja Mark Webber-i F-1 võidusõiduautod silmapaistvalt särama.
SONAX on üle 25 aasta olnud tugevalt seotud mootorispordiga, eriti vormel 1-ga.
SONAX Press Information, November 2011
Red Bull Racing Formula One Team sparkles with Sonax
Red Bull Racing, the team of Formula One World Champion Sebastian Vettel, has joined forces with Sonax, the leading manufacturer of car care products.
Red Bull Racing ended the 2011 season as Formula One World Champions and the No. 1 in the top league of motorsport. Sonax is Germany’s No. 1 car care brand and a leading worldwide manufacturer. Identifying similarities, the two brands agreed on an on-going partnership and Sonax is now an Official Supplier to Red Bull Racing. The car care specialist will work to ensure the cars of Sebastian Vettel and Mark Webber look pristine ahead of every Formula One race.
Premium products and partnerships with top international motorsport teams, such as Red Bull Racing, have helped Sonax achieve a solid worldwide reputation. For the past nine years it has been an Official Supplier to Vodafone McLaren Mercedes and by agreeing this new partnership with Red Bull Racing, Sonax continues its commitment to Formula One.
“We are looking forward to cooperating with Red Bull Racing,” says Manfred Hoffmann, Owner and Managing Director of Sonax GmbH. “We have more in common than simply a passion for motorsports and cars. Red Bull’s lifestyle character and innovative strength inspires young target groups, which will be the main focus of Sonax’s communications as well. The partnership with Red Bull Racing will bring the brand closer to young fans. Sonax enjoys great popularity among motorsport fans who intensively care for their cars,” explained Manfred Hoffmann. “However, cooperation between the No. 1 in motorsports and the No. 1 in car care will help loyal and potential Sonax customers among motorsport fans to trust the right brand.”
Sonax will focus its marketing communications on the new partnership and use it in advertisement, promotional and PR activities. In future, the World Champion’s racing cars will upgrade Sonax’s advertising campaigns and give the brand a distinctive appearance. In addition, the car care specialist will adopt typical Red Bull Racing design elements in its displays, competitions, sales documents, online activities and merchandising programme.
Sonax GmbH is Germany’s No. 1 car care brand and, by being represented in 100 countries, is one of the leading manufacturers in this sector worldwide. Having celebrated its 60th anniversary in 2010, the enterprise develops and manufactures at its headquarters in Neuburg/Danube and employs around 300 people in Germany. In 2010, Sonax generated total sales of 86 million euros.
The portfolio comprises products for paintwork care, manual interior and exterior cleaning of vehicles, car care for the winter as well as special products for automated car washes. Cleaning and care products for professional vehicle valeting and technical products for maintenance, assembly and industrial application complete the product range.
Sonax GmbH is part of the Hoffmann Group of Companies.
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